How to use online resources for professional and business growth
Ideas, opportunities, tips, reviews and resources by Hasnain Zaheer
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As part of my thesis on Marketing Management at MGSM, I worked on an interesting assignment in a group. The assignment was building a marketing plan for Tata Nano. I touched upon this assignment in this post on launch of Tata Nano in India. So, what is so special
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“Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” This has been a truism in the world of advertising for more than 100 years since John Wanamaker made this statement. It’s been a truth, almost an assumption, said no less than by the father of modern
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