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Posts tagged as:

marketing strategy

My marketing project: Launching Tata Nano in Australia

December 24, 2009 in Australia-India Business, New Ideas in Business & Marketing

As part of my thesis on Marketing Management at MGSM, I worked on an interesting assignment in a group. The assignment was building a marketing plan for Tata Nano. I touched upon this assignment in this post on launch of Tata Nano in India. So, what is so special

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Posted in Australia-India Business, New Ideas in Business & Marketing
Tags: launching tata nano australia, marketing, marketing strategy, mgsm, strategy, tata nano

Designing a strategy for Google AdWords: An interesting strategic marketing project

November 8, 2009 in New Ideas in Business & Marketing

As part of my thesis on Strategic Marketing at MGSM, I worked on an interesting assignment in a syndicate group ( group of executive students who work together to complete the report jointly). I am writing about it because this is the second assignment after last year's marketing project on Read More

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Posted in New Ideas in Business & Marketing
Tags: altavista, google adwords, goto, marketing, marketing strategy, porter five forces, positioning, search advertising, strategic