About

Hello and welcome to my blog on how to use the Web for professional and business growth.

As a reader of this blog, you’d find well-researched articles, tips, book reviews, and my favourite lists on:

Personal and career development and success literature
How to keep up with technology change (using online productivity tools, gadgets etc)
Entrepreneurship and using today’s environment of ultra-capitalism for growth
Business and marketing strategy, role of outsourcing and taking advantage of the flat-world.
Marketing and advertising in the “new media order” (my term for personalisation of media, decline of TV and corresponding growth in social media). My favourite theme is how marketers may adapt to the new paradigm of pull based, permission advertising of search engines and social media. This is covered in much more detail in Web Business Age that I will edit.

About the author

My name is Hasnain Zaheer and I am the managing editor of Web Business Age and a Web business and marketing strategy consultant.

I am based in Sydney, Australia.

Working in the online industry since 2000, some of the roles that I have managed until now are:

Corporate communications, e-learning and system testing roles at NSE and NSE.IT in India
Product manager at Themanagementor, India
Business and technical analyst at 24/7 Real Media, Australia
Head of Content Solutions at Yahoo! Search Marketing, Australia
….and other mid-to-senior roles in online businesses in India and Australia.

I have studied and worked in New Delhi, Bombay (Mumbai), Hyderabad and Lucknow in India, and Sydney in Australia.

Currently, I am also studying part-time general management at Macquarie Graduate School of Management (MGSM), one of the top business schools in Australia.

I am a Google Accredited Professional and have good knowledge of Google AdWords, Google Analytics, Yahoo Search Marketing, paid search APIs, affiliate and e-mail marketing, besides Web business modelling, marketing planning, consumer behaviour and advertising.

Check out my top five strengths according to Gallup’s Strengthsfinder.

Have a look at my favourite books, Websites, newsletters and journals. Hand-picked by me, these resources represent the best of personal development, business, entrepreneurship and marketing.

View my full profile at Linkedin.

Interests

All things Internet – strategy, business models, marketing, search, content and usability plus new media, blogging and social media
New ventures and start-ups especially ventures, technology and business models on the Web.
Business process outsourcing, globalisation and ‘flat world’
Business, economy and politics in Australia, my adopted country
Business, economy and politics in India, my country of origin
Personal and professional effectiveness, productivity and development.

I blog independently and content in this blog has no relation whatsoever to my employers and their business or clients.

Please send me feedback on my effort. Suggestions to improve this blog are welcome.

For my writing about online business and marketing, please check back later for a professional resource for Web business managers and marketers (under construction).

Stay in touch

Please come back later or better still, subscribe to e-mail [right sidebar > Subscribe > Get updates by e-mail] or RSS connect with me on Linkedin or follow me on Twitter.

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