New Ideas in Business & Marketing

I am starting a new series of posts on small business entrepreneurship. This 4 part series will cover the process, organisations, and other resources required to build a new business. I hope this series would be useful to you. Introduction Many of us wish to start a business but we are seriously in need of information that

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As part of my thesis on Marketing Management at MGSM, I worked on an interesting assignment in a group. The assignment was building a marketing plan for Tata Nano. I touched upon this assignment in this post on launch of Tata Nano in India. So, what is so special

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As part of my thesis on Strategic Marketing at MGSM, I worked on an interesting assignment in a syndicate group ( group of executive students who work together to complete the report jointly). I am writing about it because this is the second assignment after last year's marketing project on Read More

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I have added a few books in my library over the past few months. There are two marketing strategy books bordering on theory. One is a practical resource on developing selling skills. Imagining India is written by Nandan Nilekani, co-founder of Infosys and a star CEO with a compelling vision not just for his industry

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I attended an event organised by Sydney's Fourth Estate Domain (FED) in which Mike Walsh (this event is organised by him in partnership with Lavolta's Sally Mills) interviewed Lars Rasmussen whose mapping company was acquired by Google in 2003 and later was developed into the famed Read More

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