New Ideas in Business & Marketing

In this series of articles, we will explore ways by which the Internet or the World Wide Web can help you start and operate your business more efficiently. In part 1, let me point out resources that not only help you expand your horizon of knowledge and ideas but also run your business more professionally.

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This is the second article in the series of resources for new entrepreneurs in Australia. This is the first article in the series. There are many entrepreneurs and business owners in the community and in some of the previous articles, we have tried to guide them to online content and local resources. In our previous

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I am starting a new series of posts on small business entrepreneurship. This 4 part series will cover the process, organisations, and other resources required to build a new business. I hope this series would be useful to you. Introduction Many of us wish to start a business but we are seriously in need of information that

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As part of my thesis on Marketing Management at MGSM, I worked on an interesting assignment in a group. The assignment was building a marketing plan for Tata Nano. I touched upon this assignment in this post on launch of Tata Nano in India. So, what is so special

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As part of my thesis on Strategic Marketing at MGSM, I worked on an interesting assignment in a syndicate group ( group of executive students who work together to complete the report jointly). I am writing about it because this is the second assignment after last year's marketing project on Read More

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