I am starting a new series of posts on small business entrepreneurship. This 4 part series will cover the process, organisations, and other resources required to build a new business. I hope this series would be useful to you.
Introduction
Many of us wish to start a business but we are seriously in need of information that
As part of my thesis on Marketing Management at MGSM, I worked on an interesting assignment in a group. The assignment was building a marketing plan for Tata Nano. I touched upon this assignment in this post on launch of Tata Nano in India.
So, what is so special
As part of my thesis on Strategic Marketing atÂ
MGSM, I worked on an interesting assignment in a syndicate group ( group of executive students who work together to complete the report jointly).
I am writing about it because this is the second assignment after last year's marketing project on
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I have added a few books in my library over the past few months. There are two marketing strategy books bordering on theory. One is a practical resource on developing selling skills. Imagining India is written by Nandan Nilekani, co-founder of Infosys and a star CEO with a compelling vision not just for his industry