As part of my thesis on Marketing Management at MGSM, I worked on an interesting assignment in a group. The assignment was building a marketing plan for Tata Nano. I touched upon this assignment in this post on launch of Tata Nano in India.
So, what is so special about Tata Nano? Well, to start with, it is the world’s cheapest car. It is sold at Rs. 100,000 to dealers which at USD 2300 or AUD 2500 is less than the money you’d need to buy the cheapest, second-hand, near-the-end-of-its-life-car in Australia or US. And Tata Nano is a great car.
We worked on clarifying the 4Ps, market research, competitive analysis, using it for segmentation and positioning and a launch action plan for the car.
If you’d like to know more about it or have a copy of the report, please do contact me.
Another interesting project that I worked on was designing a strategy for Google AdWords.
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coetsee 01.07.10 at 7January2010
Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.
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