You need to bring Creative, Strategy and Data on a single platform, in a shared mind space, at the highest priority. I have helped companies bring it together. My work leading to digital-driven transformation of a Sydney based small business was mentioned in a Philip Kotler's marketing textbook case.
Board and corporate executives as well as start-up founders need to create capacity for digital excellence. I help marketing and digital people manage their professional learning & development systematically. Via Knowledge Career. I run highly regarded public courses on digital strategy and have trained marketing and digital managers from organization as diverse as IKEA, Westpac, ASX, Sales force and the NSW Government in more than 20 workshops since 2010. In 2016, digital strategy and implementation workshop are run internationally.
You need to create value with your new digital ventures. With my team & associates, I can provide you expert advice using contemporary start-up methodologies such as Value Proposition Canvas, Business Model Generation, Lean Canvas, Customer Development, Lean Start-up and more.
You need to put in place key building blocks in digital marketing, advertising and analytics. I bring in expertise on search, social media, content, email marketing and analytics.